BEGIN:VCALENDAR VERSION:2.0 PRODID:Learning and Research Resource Centre (CRAI) | Universitat Rovira i Virgili BEGIN:VEVENT UID:6a1405b86069c DTSTART:20260522T063000Z SEQUENCE:0 TRANSP:OPAQUE DTEND:20260611T220000Z URL:https://www.crai.urv.cat/en/diary/12309/exposicio-premis-souvenir-art-2 026-a-crai-campus-vila-seca LOCATION:CRAI campus Vila-seca SUMMARY:Exhibition \"Souvernir Art 2026\" at CRAI campus Vila-seca CLASS:PUBLIC DESCRIPTION:The SouvenirArt Awards are an initiative promoted by the Chair of Innovation and Tourism Research Salou-Costa Daurada at Universitat Rovi ra i Virgili\, the URV Foundation\, the Salou Tourism Board\, and the Tarr agona Provincial Council. The project invites a rethinking of the traditio nal concept of souvenirs and encourages exploring new ways of representing the territory through artistic creation.\n\nA souvenir is a physical obje ct that serves as a reminder of a place visited. However\, many found in t ourist areas are based on stereotyped images that oversimplify the identit y of a destination.\n\nSouvenirArt seeks to reverse this logic by proposin g artistic souvenirs that\, rather than perpetuating clichés\, connect wi th the authenticity and cultural richness of the territory.\n\nSouvenirART 2026 is a competition focused on highlighting the city'\;s architectur al and historical heritage. The exhibition brings together the creations o f 43 artists\, designers\, and artisans who offer new perspectives on the tourist experience and invite visitors to establish a deeper\, more emotio nal\, and meaningful connection with Salou.\n\nHelena Frías won the Souve nirART 2026 award with the piece "\;Salou-Golden Modernism."\; The proposal stands out for transforming the modernist and noucentista archit ecture of the buildings along Jaume I promenade into an innovative and acc essible souvenir for everyone. DTSTAMP:20260525T081800Z END:VEVENT END:VCALENDAR